Drastic environmental change in the past decade has made the world a very different place. As the world begins to feel the impact of global warming through more extreme weather conditions, people around the world are awaking to a new economic sensibility in which environmental sustainability is an integral component.

Alongside the intense search for cleaner, renewable energy sources, ongoing battle to reduce carbon emissions, and vigorous research to make appliances more energy efficient, Novomatrix's spectrally-selective window films are a welcome ally.

Novomatrix's premium window films possess superior heat rejection properties. By rejecting the amount of infra-red radiation entering the structure by up to 98%, the air-conditioning unit works significantly less to attain and maintain the target temperature. The window film does not consume any energy in the process of heat rejection, and remains efficacious throughout its lifetime.

Desert tests have shown an average savings of 3% in fuel consumption when the vehicle is coated V-KOOL's spectrally-selective window film. With 16 million cars already coated with V-KOOL, a 3% reduction in fuel consumption is a significant achievement.

Yet we are humbled when we consider the possible impact should every car and home in the world be similarly engaged in this common effort to promote environmental sustainability.

The importance of daylight harvesting first dawned upon corporations and individuals in the early 1990s. However, as windows brought in natural light, heat entered as well. As a result, air-conditioning cost increased dramatically, immediately reversing the savings brought about by reduced lighting requirements and usage.

Consequently, solar control film was installed to reduce heat entering the building, and hence lower the electricity consumption brought about by increased air-conditioning. However, conventional window film also blocked out natural light, and the whole exercise of daylight harvesting came to naught despite the best intentions.

With our spectrally-selective window film, only visible light is admitted. Other parts of the electromagnetic spectrum (such as the infra-red and ultra-violet rays) are kept out. For the first time in history, daylight harvesting is no longer a daydream, but a reality within grasp.

Besides environmental changes, the rise in terrorism has also changed our social landscape. We have become more aware of our vulnerability and have become willing to take pro-active measures to safeguard our loved ones and property.

It is a little known fact that only 25% of all fatalities during a bomb blast are due to the bomb itself. The overwhelming 75% of all fatalities are a result of flying glass shards. Glass acts like shrapnel in their unprotected state. When the bomb explodes, unprotected glass breaks into many small fragments and flies in random directions, injuring and killing unsuspecting passer-bys.

Media highlights on glass-related injuries in recent years have helped public Institutions and corporations worldwide to become more informed and aware of the dangers posed by unprotected glass. Many are now seeking change to improve the safety and security of their buildings.

Glass can break not only because of bomb blasts, but also more commonly, because of accidents, extreme weather (such as hurricanes) and crime. As an advocate of safety technology, Novomatrix conscientiously promotes the use of Fragment Retention Films (FRFs). Fragment Retention Films hold glass fragments together when the piece of glass breaks, thus reducing injuries and fatalities arising from glass breakage.